The original, bestselling, and award-winning textbook on social media marketing?thoroughly updated in this Fifth Edition?features all the essential topics, concepts, research, and practical application for study and career success.
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business m…
Neuroscience: Science of the Brain AN INTRODUCTION FOR YOUNG STUDENTS "Inside our heads, weighing about 1.5 kg, is an astonishing living organ consisting of billions of tiny cells. It enables us to sense the world around us, to think and to talk. The human brain is the most complex organ of the body, and arguably the most complex thing on earth. This booklet is an introduction for young stude…
The purpose of Dorf’s Modern Control Systems, Thirteenth Edition is to present the structure of feedback control theory and to provide a sequence of exciting discoveries. The book demonstrates various real-world, global engineering problems while touching on evolving design strategies like green technology. Some of the themes at-hand include climate change, clean water, sustainability, waste ma…
Engineering Management: Meeting the Global Challenges prepares engineers to fulfill their managerial responsibilities, acquire useful business perspectives, and take on the much-needed leadership roles to meet the challenges in the new millennium. Value addition, customer focus, and business perspectives are emphasized throughout. Also underlined are discussions of leadership attributes, steps …