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Innovation and Entrepreneurship

John R. Bessant, Joe Tidd - Personal Name;

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts

Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts.

Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.

Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students...


Availability
BUS0011BUSINESSMy Library (BUS0011)Available
Detail Information
Series Title
-
Call Number
Management studies
Publisher
New York, United States : Wiley-Blackwell., 2024
Collation
-
Language
English
ISBN/ISSN
978-1-394-21970-4
Classification
Management studies
Content Type
-
Media Type
-
Carrier Type
-
Edition
4th Edition
Subject(s)
Innovation and Entrepreneurship
Specific Detail Info
Description Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.
Statement of Responsibility
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